SIMKO Specialty Dental orthodontics patients relax

Our vision is as simple as it is extraordinary

We want to celebrate specialty dentistry and the pediatric dentists and orthodontists who bring healthy smiles to so many faces. We insist that every community has access to specialty dental care for their families. And above all, we will create the fun and extraordinary experiences that make patients look forward to a lifetime of healthy smiles.

I wanted to create a special place for specialty dentistry and raise the bar on what we do and how we do it for the communities we live in.

Steve Kristo, DDS

Founding doctor

Doctors know what doctors need

Competition for hometown specialty dentists is rising. The daily burdens of practice operations leave little room for life outside the clinic, leading to doctor burnout and exhaustion. Not only are doctors expected to be full-time care providers, but specialists who can play CEO, CFO, marketing specialist, and human relations pro! With all these demands, it’s sometimes impossible to feel successful.

During their combined 50+ years of owning and operating successful practices, Dr. Steve Kristo, orthodontist, and Dr. Amanda Spitz, pediatric dentist, experienced many of the challenges facing specialty dentists today. Together, they realized that in order for specialists at all stages of their career to feel fulfilled, they needed a better platform to bring them together, provide support and mentorship, and champion the balance needed for personal and professional growth.

Dr. Steve Kristo and Dr. Amanda Spitz Found SIMKO Specialty Dental

A team approach to greatness

In 2017, Dr. Kristo and Dr. Spitz joined together to create a support organization for specialty dentists with quality care and positive culture as the priorities. Together, along with an executive team and growing home office to manage the business, Drs. Kristo and Spitz's partnership became SIMKO Specialty Dental—an organization committed to creating a robust network of specialty practices that celebrate care and culture, doctors and patients.

SIMKO Specialty Dental now represents a growing line of pediatric dentistry and orthodontic practices across the Midwest. Each office focuses on doctor and team happiness, with the belief that happy doctors means happier patients.

Dr. Amanda Spitz makes young pediatric dental patients laugh

Specialty dentistry requires exceptional people

Our leadership team is committed to providing outstanding clinical outcomes, exceptional patient experiences, and meaningful community engagement through a network of exceptional hometown specialty dentists.

Our focus is on creating a supportive and collaborative care culture for our doctors and teams. By caring for each other we are happier, enjoy our work, and have the energy to continually provide exceptional care to patients.

Amanda Spitz, DDS

Founding doctor

Dr. Steve Kristo, SIMKO Specialty Dental Founder

Steve Kristo, DDS, MS

Founding doctor

Dr. Kristo has a long history in dentistry, as his father, Dr. Andrew Kristo, started their family-owned orthodontic practice in 1959. He joined the practice in 1988 and early on witnessed the life-transforming impact that an improved smile has on people’s lives and self-esteem. It became his motivation and his passion.

Today, Dr. Kristo focuses on helping children from all social dynamics improve their lives through orthodontic treatment. He knows that providing the highest-quality care has positive impacts for children, their families, and the community at large.

"I really do believe we are the future of specialty dentistry. I think someone who is joining SIMKO Specialty Dental right now is going to meet their financial goals, as well as all of their family and 'outside of work' goals. We give them time and energy back, position them in a successful environment, and give them upside potential."

Amanda Spitz, DDS

Founding doctor

Dr. Amanda Spitz, SIMKO Specialty Dental Founder

Determined to create a unique child-centered approach to dental care that would inspire children and families and prepare them for a lifetime of dental health, Dr. Spitz founded Smiles in Motion, Pediatric Dentistry in 2008. As a mother of two, she knows firsthand the importance of quality and honesty in health care, for both children and their parents.

Dr. Spitz’s goal is to build dental teams that have empathy and understand every child is unique, with different adaptability and coping skills. Therefore, she encourages her teams to make dentistry fun, comfortable, and informative every step of the way.

"SIMKO Specialty Dental is about supporting our providers and their teams so they can focus on providing patient experiences and care that is truly exceptional."

Jason Lockwood, SIMKO Specialty Dental CEO

Jason Lockwood

President and CEO

With experience successfully leading and growing companies in healthcare and dental industries, Jason Lockwood applies a proven business model to SIMKO Specialty Dental that positions the organization for long-term growth and success. His approach to growing successful specialty clinics is to ensure doctors and patients enjoy the process of creating beautiful smiles. Jason believes pediatric dentistry and orthodontics are important building blocks for the development of children, helping them transform into confident, successful adults.

Previously he served as President & CEO of Westone Laboratories and ClearChoice Dental Implant Centers in Denver. Jason has an MBA from Harvard Business School.

"It’s an honor to serve the doctors, staff and patients of SIMKO Specialty Dental. We are committed to the personal and professional growth of all of our partners. Together, we try to bring our absolute best every day to help families live better lives with healthy, beautiful smiles—it’s a worthy and fulfilling cause."

Dr. David Duevel with smiling orthodontics patient in Maplewood MN

Location reopening in Roseville

Great River Orthodontics announces the reopening of Roseville location to provide area patients with convenient, high quality orthodontic care.

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Dr. Kan Tsunoda with Rapids Orthodontics, Wisconsin Rapids WI

Rapids Orthodontics changes leadership

Dr. Michael O'Leary announces his retirement, the rebrand of his practice, and management transition to Dr. Kan Tsunoda.

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Dr. Harrison Siu with Kristo Orthodontics, Marinette WI

Dr. Harrison Siu joins Kristo Orthodontics

Kristo Orthodontics is pleased to announce that Dr. Harrison Siu has recently joined their practice and is now seeing patients at their Marinette location.

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Dr. Amanda Spitz Smiles with Pediatric Dental Patient

Grand opening in Amery

Smiles in Motion Amery announces November grand opening.

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Dr. Kan Tsunoda with Kristo Orthodontics, Wausau WI

Dr. Kan Tsunoda joins Kristo Orthodontics

Kristo Orthodontics is pleased to announce that Dr. Kan Tsunoda has recently joined their practice and is now seeing patients at their locations in Merrill and Wausau.

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Dr. Amanda Lin | SIMKO Specialty Dental Founding Doctor

Smiles in Motion, Pediatric Dentistry now open in Hudson, WI

We are excited to offer exceptional specialty dental care for children and families in our new, child-centered Hudson office.

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Dr. Jared Holloway | Kristo Orthodontics in New Richmond WI

Dr. Jared Holloway joins Kristo Orthodontics

We are pleased to announce Dr. Jared Holloway joined the orthodontic team as the clinical leader and orthodontist for the St. Croix Valley area.

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Dr. Jacqueline Lin | Great River Orthodontics in La Crosse WI

Dr. Jacqueline Lin joins Great River Orthodontics

We are excited to announce Jacqueline Lin, DDS, will join Great River Orthodontics at four office locations in La Crosse and the greater Coulee region.

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Dr. David Hamm | Prairie Grove Orthodontics in Madison WI

Dr. David Hamm joins Dr. Daniel Drye at Prairie Grove Orthodontics

After years of searching for the right orthodontist, Dr. Daniel Drye is pleased to announce Dr. David Hamm joined Prairie Grove Orthodontics.

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